Hey everyone: it’s me, Sarah, here from wholesale Ted, one of the largest YouTube channels dedicated to giving you actionable advice on how to build a real money-making business, and today I’m going to be giving you my top 5 the resources necessary to drive congestion and sales online. Yes, if you want to be making money like this, then you’ll need purchasers or leadings and to get those you’ll need to find a traffic source to drive them to your accumulate or website. Of route, there are many ways to do this. Facebook Instagram, Google, YouTube and candidly, while all of those can be great and all of them have their own advantages , not all of them are suitable for all types of online enterprises, and so, if you pick the wrong one to focus on instead of getting this, you Could waste a knot of season going no the outcome and well, you could lose a lot of money and nobody likes to lose money. So in this video, I’m gon na be going through my top 5 traffic sources and please explain how they run and how you can use them to drive traffic induces and customers to your accumulation or website plus.
I have also invited three of my good friends who have driven millions of dollars in online auctions through traffic methods, they’re each going to highlight one of the traffic methods and explain why it is cultivates so well for them. So hopefully, by the end of this video, you will have picked the claim generator of traffic concentrated on for your business, all right. Let’S go on to traffic source number one [, Music,] traffic source; 1, Facebook advertising! So when I say Facebook Ads, I’m exclusively talking about the ads, you see as you’re scrolling through your newsfeed and, let’s be honest, if Facebook traffic was in high school, I attest that it would be the high school valedictorian. You know their person at high school, who is good at well pretty much everything and has lots of friends there on the racetrack team.
They get straight A’s and everyone likes them. That is Facebook Ads in a nutshell, they are the all-around traffic source. They can be used to sell almost anything and they are beginner friendly because they are low cost and easy to use. And while the menu system to set up the ads can be, admittedly, a little bit intimidating for novices. The reason why I call them easy and amateur friendly is because of the fact that you either to be an expert at them to see results.
Essentially, you come to the Facebook ad algorithm and you tell it what you want to achieve, who your standard customer is, and you give them your ad image or video and text, and then you make them do the residue. For example, formerly inside your ad chronicle and your business manager, when you sounds create to making you include, facebook gives people choices of what you want your ad to do. Do you want to create an app that will get lots of likes comments and shares then come and click on engagement? Facebook will now put your ad in front of parties. It knows I’m most likely to do that, or are you instead of feeing an online place and precisely want Facebook to put your ad in front of parties most likely to see your ad and buy your entries then install the Facebook pixel on your locate, which racetracks Customer activity and then made shifts, and then you can choose who precisely you want to target with your ads, because Facebook has so much data on its users.
You can get very specific about who you want to target. For example, there is a very successful Etsy store, demolish, transport that may travel and regionally themed t-shirts, hoodies and child apparel. Now they don’t actually make their own clothing. Instead, they work with print-on-demand marriages like prenta, Phi and printful after their Etsy success, smash-up transportation led onward and made a Shopify store to promote their commodities. As you can see, one of the top vendors is their Airport themed shirts, which are all really repurposing the same design of the system of the airport and this plane icon.
So let’s say that smash Transit wanted to advertise their LAX Airport shirt with Facebook ads. They could come to the location segments of the targeting options inside the egg creator and select it so that your Facebook ad will exclusively target parties that live in Los Angeles. And then they could come to the intro section and select it so that the ad for the t-shirt will merely register to beings that are interested in both LAX Airport and there are frequent travelers, which is their target audience now, if mentally , not everyone who lives in La who is a frequent traveler will be interested in the LAX Airport t-shirt and will want to buy one of these. But that is ok because, as your ad leads, Facebook learns. What type of users like to buy your piece and what type of users don’t and that we’ll do smarter and smarter and better and better, at place your ad in front of the right people who will want to buy it?
So it’s actually a good hypothesi to stop a smaller ad budgets and scale up over duration as Facebook learns more and more about your customer cornerstone. And, yes, you can run ad budgets for as little as$ 5 a date. However, I know a good deal of beings are gon na travel ads. I don’t want to have to pay money, I won’t have free traffic and seek I is clear that, but I can tell you now, though, my good friend Adrian Morrison would vehemently contradict. He is one of the most successful drop shippers and print-on-demand marketers.
I know, and most of this fund was fixed through Facebook Ads, so I asked him to come on and explain why he has had so much success with them. Hey. My name is Adrian Morrison and I’m here to talk to you about how powerful Facebook advertising “ve been here for” my business. Listen, I use Facebook ads for e-commerce to generate millions. I’Ve expended Facebook ads for affiliate in digital marketing and it’s because Facebook marketing constitutes it so easy to target your audience.
Look. I have a screenshot now where I spend one hundred and sixty thousand dollars. I know that’s a lot of fund, but I came over three billion dollars in return. That’S all with Facebook marketing since they are make it easy to target your audience, and everybody in the world roughly is on Facebook in one place is fly. Facebook marketing is the number one tool that I use to drive freight to my business, to grow in scale and contact my patrons, and why I most recommend that you use Facebook marketing for your business as well.
Once again, my appoint is Adrian Morrison and Facebook ad crushes it for my business and I’m sure it could do magnitudes for yours as well. Listen of the day targeting your patrons is gold. I actually did an interrogation with them where we discussed his Facebook ad programmes and I will have a link to that. Video in the specific characteristics below traffic source number, two search engine traffic, otherwise known as SEO. Oh boy, this is going to be really fun to try to explain without getting technical and jag me yep.
If search engine traffic was a high school student, it would almost definitely be the class nerd, which prepares gumption, because I was the class geek, and I enjoy ECR, for example, biggest search engine by far is Google. This is what beings usually “ve been thinking about”. When you say the word search engine, if you come to Google and character shoe dye into it and scroll down to the search results, you’ll see that this website here is at the top of the list. Angeles paint makes about 70 % of its fund from beings encountering it through Google huntings like the one I simply did so. As you can see, this traffic source is very valuable and guess what, while these supermarkets had to pay Google to purchase an advertisement slot here down in the organic search results.
Angeles paint paid Google nothing to sit here. So if you win this spot, it is free traffic, free, free, free everybody adorations free or is that the truth is. Is that it’s sort of us you see if you is intended to be playing for competitive keywords that are going to be bringing in lots of purchasers into your accumulate, ranking in Google, for those working keywords is going to be hard. So, let’s come back to our pattern. Store angeles paint check it out.
Google chose him to be number one out of over 900 million outcomes. It is very impressive and it begs the question: how do they get into Google’s good kindness? How did they end up ranking number one, and how can you rank number one as well? It used to be simple long fib, short back in the very old days of Google. They used to choose websites located upon relevancy.
Basically, Google wanted to see the exact keyword in this case shoe paint on your area as much as possible. They wanted to see it in the title. They wanted to see it in the content. They wanted to see it in the meta keywords, as you are eligible to. Imagine, though, this was pretty easy to manipulate, and so Google had to come up with a brand-new room to grade websites and to choose who would be number one and they did come up with a practice, and that was a backlink is simply when another website links.
Yours, if we come to a free, backlink, checker href, we can type in our website excavation so taped-up common to it and take a look at which websites link to ass. As you can see from the results. We’Ve get this backlink here from a Forbes article that I was featured in relating to business and sales, and so Google will look at that and think hey. I can see that Forbes linked to hole so Ted common, an article about business. I certainly trust Forbes.
They must have recommended gap, so Ted calm for a good reason. I will hire them hiring my search results from now on when it comes to associated research. Ever since caressing a few of these powerful relied, backlinks host, so Ted calm has been far more likely to come up highly in search results for mottoes on issues related to posts that we’ve fixed on our blog. Now this is an oversimplification backlinks. Aren’T the only effective Google looks at as the SEO Moz graph establishes, but they are easily the most important so back on over to a href, let’s check out which websites are linking back to angeles paint.
As we can see here, they have amassed a lot of backlinks, so it’s not surprising that they do well with the google search engine. So that’s all you’ve got to do to do a lot of search engine traffic from google exactly get a bunch of high quality backlinks. The secret’s out yeah, i can imagine a lot of you – are like. Thank you, Sarah, for that listen. It was fantastic.
I know, but that seems very hard and you know what you’d be right now. I am hoping to create a tutorial where I will educate you how to get traffic from low-spirited rival keywords, but in the meantime, it’s not the most wonderful traffic source out there. But you know what Google isn’t the only search engine. Everyone is obsessed with Google, but there are lots of search engines out there. In fact, I can think of two very big ones that have very highly valuable traffic, and that is the Amazon search engine people use to find concoctions listed on Amazon and the Etsy search engine.
People used to find makes listed on it, see Amazon, Etsy and online marts that anyone, including you and I can register commodities on to sell and make money and the number one way that customers on Amazon see sort through the products on there and learn the ones That they want to purchase is through the internal search engines and, interestingly enough, the Amazon and Etsy search engines can be influenced in very similar behaviors and ways that are actually much simpler to manipulate than Google one give keywords in your commodity lean. While Google have belittled this with your search, device, Amazon and Etsy have not, for example, make this beaker here now. This is a product that we’ve highlighted in a recent video last-place month on the hosted YouTube channel. That is doing really well on it see this mug is a joke about how on TV supports. If someone is called a doctor, it exclusively ever has referred to a medical doctor , not someone with a doctorate, so beings typically give this mug as a gift to their friends or their family who have freshly graduated with a medical doctor s or a PhD.
Now let me show you something: if you come to the Etsy search engine and form the phrase PhD gift them to it. This slime comes up near the top of the search engine decisions, but that’s not all if we come back into a sought for a different utterance. This time, physician at endow, take a look once again. The smug is at the top of the search engine answers. This beaker ruins for a lot of keywords and phrases.
So why is that we’ll take a look at less. If we come to the title of us, we can see that both of the keywords feature in the title and the quotations in now were not chosen at random. They will have been chosen on purpose because if we come and start typing PhD into the it’s you search bar, you can see that it makes us. These utterances is some of the most commonly associated sought for by Etsy customers, two of which feature in this mugs concoction designation to use the search auctions trick. You know how the biggest factor that Google looks for is backlinks, but when it comes to online marketplace search engines, the biggest factor that they usually look for, especially on Amazon, and it C – is sales in particular.
They like to see which concoction that the user dissolves up acquiring after doing a sought for a keyword or a phrase in their search engine. This is a bit of a simplification, but virtually, if someone goes to the it C, search engine and kinds in PhD gift and spots this jug opens up the index and then goes ahead and obtains it. It assures algorithm Thanks. Oh wow, someone who was looking for a pH the gift found this and bought it. This must be what people want when they search for the term PhD gift.
Oh man, each time an entry sells, we get fund and sir, since this mug sells when people find it this home of even higher in the search results. So there it will sell even more and will make even more coin and, as I’ve discuss issues of this video, the search sales trick works for Amazon’s algorithm as well. Having a strategy to propel a commodity and get auctions is of particular importance on Amazon. So if you’d like to learn about it, be sure to watch this video, yes, you may end up having to reimburse family and friends if you get them to move ahead and do this for you to rank your part higher, but remember your goal is to do What this friar has achieved now to be ranking most in lots of different organic search results so that you get a lot of free congestion, which meant that you get a lot of free marketings, which means well, you make money traffic, sauce, 3 Instagram ads back in the day When you talked about advertising on Instagram, most people recollected what about buying a sponsored story slot on an Instagram influencers page and while, but as a path to drive marketings in traffic over meter it’s become far more expensive and it’s not a scalable transaction method at all. So, instead, if you would like to take advantage of the 800 million plus beings on there and turn them into customers and makes, it’s a much better idea to buy ads from there instead, and I is of the view that, if Instagram ads were back in high school, they would Definitely be the cool popular kids and that’s because we’ve Instagram ads are done right.
They should be highly visual on Facebook, you’re, potentially realise long text-based ads from business leader like this one, and that’s because these are highly effective on their for the right niche, such as the business niche. In fact, I’ve also abused long form copying on Facebook to promote our free ebook. The 6 gradations at six-figure dropshippers followed to make over ten thousand dollars a month which, by the way you can download by clicking on the link in the video description below, but I would never announce anything remotely similar to that on Instagram and so for my ad. Promoting our free ebook, I announced a charade video about people who try to sell drop shipping routes by showing off Lamborghinis here is a snippet, so I’ve got a question for you. How many times have you sounded on a video from someone who’s promising that they’ll teach you how to create a money-making job send storage exclusively to find that the video is actually merely [, Music, ], yep and believe it or not?
People are constantly leaving commentaries on the ad getting Superman. Thinking, that’s real yep. The other great thing about Instagram ads is an Instagram is actually owned by Facebook, and so you get to use the same awesome ad pulpit and targeting tools when making ads for Instagram. So if you require the go ahead and droop send, this Aliexpress item here this good age-old classic camera lens travel jug that yes looks like a real camera lens, but is indeed a monk you create ads for it in the same way as you would for Facebook. You come to the Facebook ad director and sound make, and you then choose what you want your ad to do.
So, if wishes to stir sales or engender results, you have selected conversions as your goal. You then use the same targeting alternatives that you get with Facebook Ads, such as choosing specific countries or metropolis to target or like Australia, and you can then choose overlapping interests that pair your core audience, which, for this camera travel mug is, of course, someone who sucks Coffee and someone who is passionate about photography, which is why I picked this overlapping interest because, despite its mention, is actually an international organization. Once you’ve designed your standard client working the targeting alternatives, you’ve then come to placements and you sounds Edit and you untuck all. But Instagram ad placements and spoiler if you’re puzzled out of narratives and feed ads, it has tales that usually perform the beast. I “ve talked to” my very talented friend Brin, who runs a pay ad organization and he works with multi-million dollar business, and we were discussing how interesting it is now that Instagram ads are outshining Facebook ads when you sell the right products.
In fact, Brin showed me a side by side comparison of two ad causes. The top app was the Instagram version, and the bottom was the Facebook version both strike the exact same targeting and video ad. While the Facebook ad had a higher click-through frequency, the Instagram ad had far higher conversions and made a lot more money. I requested Brin to come on and explain why he sees Instagram ads are only going to get bigger and better hey. Sir, it’s Brent here and the reason why I like Instagram ads is because Instagram is a new Facebook.
People, rely Instagram more than they trust Facebook. Likewise, three out of four beings enjoy acquiring brand-new brands on Instagram, so beings are in a mode on Instagram of invention, which is significantly different than Facebook. Facebook has been about relating and connecting to friends and people. You know also it’s what’s right now, there’s been a move from Facebook to Instagram, you know due to a lot of the privacy issues and gossips that were publican in the news about Facebook and although Facebook technically owns Instagram, the vast majority of the public examines them As completely and entirely different, so it’s now – and it’s also next – will continue to grow into the future, so now’s the time to get on Instagram and be leveraging Instagram for paid ads traffic sauce for YouTube videos. So I won’t go into it too much now, but clearly, given their host out here there’s over 250,000 subscribers.
At this point, I’m certainly not bad at rendering traffic on YouTube from posting videos. I think it’s not even a question that if YouTube traffic was in high school, it would definitely be one of the theater kids and that’s because on YouTube having high quality videos is actually really really important. For example, here’s a recent video I stirred Wow. Yes, I situated keywords and the claim and description the most important factor for whether YouTube chooses to rank your video or not, isn’t relevancy it’s about how useds interact with your video including, for how long they watch it compared against other same ones. As you can see relative to other same videos, my retention time was above average for the whole video.
If you’re interested in starting your own YouTube channel to drive traffic, remember, character is key out of all of these traffic methods. Youtube is probably the most challenging, in my opinion, to make money directly from, but there are two types of videos that I’d recommend focusing on procreating. If you want to do this, there are slee to toriel videos, you take a tool or an app that has an affiliate program that one wants or need tutorials for, for example, here’s a tutorial video I spawned for an announced Jungle Scout. I monetize the video by putting my affiliate link in the video description and, yes, parties do be selected by it as a thank-you. I have earned over seventy thousand dollars from jungle Scout affiliate commissions.
The next has remembered videos which are extremely popular, for example. Here is a review of the self offsetting scooter. It has over 15 million views and guess what you find in the video description, a good ol affiliate link to buy it on Amazon, while the Amazon affiliate program has very small Commission’s when you consider that this video has had over 15 million views, I’m sure that It has stimulated him a great deal of coin: traffic source figure 5, Google AdWords. So remember back when I is about Google search engine traffic. Well, “when youre doing” a investigation on Google you’ll find two different types of results.
First, you’ll find the free indices. These are the top websites that Google’s examine algorithm has decided other best for this keyword. But if we come back up here at the top, you’ll see that these directories now say that they are sponsored. These are paid ads that you can purchase through Google’s ad program. Google Adwords and it’s funny because while Facebook might be the prince or the queen of driving traffic right now, it didn’t always used to be this way.
When I first started, selling online facebook ads didn’t even exist and in fact Google AdWords didn’t really exist either, which is why I was forced to learn about the more complicated source of traffic SEO. So when Google AdWords was published in a more public road, it was absolutely revolutionary. It was by far the easiest way to drive targeted, high-quality traffic to your website. There is just something to keep in mind with AdWords, though the ads aren’t the cheapest. You identify with Google AdWords you’ve got two main each type of advertising.
There is display advertising where Google will give ads next to content on websites, and then there are the ads that will show up when you search for a specific keyword, browsing ads. You obtain click also materialize now. These are the main ads that parties think of when you participate Edwards, as these are usually the most effective, and why are they the most effective? Well, it’s because the fact that they are extremely excessively targeted. You could easily is our opinion that Google AdWords is more targeted than Facebook ads.
That’S because of the fact that when an individual comes to Google and categories in a keyword like Hatcher’s for sale, they are clearly in the mindset that they want to buy a couch and so advertising your sofa to them is a no-brainer right. But the space that Google AdWords wields is it’s basically a entreat fighting. You bid for search keywords against other advertisers which drives costs up for the best keywords and so very quickly, if you’re paying four dollars a sound that can add up. It implies in that, if you’re trying to sell lower-cost components like these, it can be difficult to turn a profit unless you’ve got a well-organized sales final, that is upselling customers to big prescribes, which is why I wouldn’t consequently call this traffic source, peculiarly beginner-friendly, but while Adwords is trickier than Facebook for lower costs entries. It is generally more effective for higher payment items.
Think about it. If you’re gon na croak buy a catch, you’re unlikely to buy one on a fancy and grains, you’re gon na go to Google and you’re gon na. Do a search for it to compare your alternatives so being up there in the search. Ensues is very important and someone I know who is a master at expending Google AdWords to turn profits is my good friend Fred Lam Gregg has been participating in this path before and one of our most popular videos of all time. So I will link to that in the video description below and actually freed of, such a employer at procreating sales.
Funnel said he has had success with AdWords selling all sorts of things, so I asked him to come on and explain how he has had so much success with AdWords, hey he’ll, sell tech, parish, Fred lime now and listen. I affection Google Adwords and in fact ever since that I started my excursion as an financier, I actually begins with Google AdWords firstly and I actually start publicizing on Google before Facebook even have an advertising platform. Now there are some pros and cons when it comes to Google Ads. The pro is that once you’re actually able to Dowe things in, you will get consistent auctions and also have your ads on enormous booklet websites like Thorpe’s comm cnn.com, for a fraction of the penny.
Now, on the downside, though, when it comes to Google ads, it is a lot more complex than Facebook ad and Google Ads. There are YouTube. Gmail has our expose ads. There are even inquiry ads, which we all know now search ad is something that I perfectly affection, because these are hyperactive customers and if you are trying to actually get into Google Ads, I actually inspire you to actually figure out google search first, because these are the Most most proselytized altering pilgrims that you can actually get for her business. It is a learning swerve when it comes to actually learning about Google Ads.
But again you should not actually eschewed or ignore Google Ads, because it is a lie share of traffic that you can actually tap into for your business. So hopefully, you now know which traffic source is right for you, and if you liked this video and you’re not a customer, then you should totally become members, because we are constantly releasing new videos with actionable the recommendations on how to build a real money-making business. So go ahead and sounds the subscribe button and then click that little notification about next to it, so that you don’t miss out on any of our videos.